Luxury Personal Brand Strategy for Women 50+ | Stop Shrinking, Raise Your Standards

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Hello, everybody, and welcome to Women of

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Color Live. This is a live version of my

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top 20, 100 best women's empowerment podcasts,

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Women of Color, an Intimate Conversation.

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We're here every Thursday live. However you're

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watching, continue to watch that way. And

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if you miss it, there's always the recap.

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I want to shout out the Leon Thomas group

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who is producing WOC Live. I'm so grateful

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for you. And on the ones and twos today is

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Orn. So Orn, shout out to you. So today we

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are talking about stop shrinking Raise Your

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Standards with Cheryl Pullens. Cheryl is

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a luxury personal brand strategist and advisor

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for women 50 plus who are still building.

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And guess what? Cheryl is also part of the

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Dream Lifestyle Collective, which is a collective

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community sanctuary that I'm building for

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Black women 50 and up. So Cheryl, I'm so

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thankful that you are part of that. Now,

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let's go ahead and turn it over and welcome

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Cheryl. Cheryl, welcome to WLC Live.

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Thank you so much, Nene. It is definitely

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an honor, a pleasure, a joy to be here on

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Women of Color Live broadcast. And I was

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so excited to receive your invitation to

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be your, I guess, kickoff guest. And it's

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a thrill to be here.

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Yeah, absolutely. You are my very first guest,

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because today is the very first live, so

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that's exciting. And the way that we know

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each other, and I definitely want to lift

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that up, is we know each other through Hope

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Magazine. You are the editor of Hope Magazine,

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and I happen to contribute. And so when we

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spoke about a month or two ago, I told you

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I was going to follow up on something. Do

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you remember what that something is?

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Ooh.

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Spot quiz. Ooh. Yes, you know how it goes.

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Now look around me, because that's the hint.

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Oh, oh.

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Look around. Oh, oh. Oh. All right. Yes.

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Honey, honey, honey. Are you in your art

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journey? Oh my gosh, you know, it's really,

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really funny. I'm just looking at new artwork

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last week. I literally started looking at

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new artwork last week. So I'm on the journey.

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I'm on the journey. I am.

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Wonderful, wonderful. And so for those of

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you who are watching or listening, Cheryl

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and I have talked about her love of art.

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We both share that. And I think she had took

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a pause from collecting and I said, well,

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I'm gonna remind you to get back into it.

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So that's exactly what we're talking about.

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We're both collectors. Again, like I said,

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we love art specifically for me and I think

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for Cheryl as well, but black art. So that's

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what it's about for me.

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Yeah, absolutely. Actually, my art was stolen

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when my house was broken into some year ago

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when I lived in Philadelphia, and they took

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art off my wall. And yeah, that caused some

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tragic residual and I've gotten back into

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it. Deneen definitely inspired me to do that.

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And just last week, I had just started looking

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at new artwork. Yay! I'm so happy! Yay!

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The art world is smiling! So listen, again,

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for those of you who are watching, drop WOC

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so we know you're out there. If you happen

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to be part of the Dream Lifestyle Collective,

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drop Dreamer. And if you are a family member,

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drop that as well. So Cheryl, let's get into

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it. Who were you before the title? And what

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was the decision that shifted your trajectory?

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Well, so over the years, I've had all kinds

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of titles. And probably even memos, right?

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So it's this ongoing title changing journey.

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However, the title that I'm currently embodying,

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embracing is my title, if you will, a personal

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brand strategist advisor for women 50 plus.

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women in 50 and over. And this shift really

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came about because of my own job. So I started

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my business when I was 47. That's when I

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was fresh out of corporate. We were relocating

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from my husband's job to Florida. And I decided

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I was going to try and start my own business.

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What I didn't realize was I really had no

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idea about everything that goes into it to

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operate, to sustain, to make a business profitable.

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So over the past day, many women in my community

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and the ones with me, They're now 50 and

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over. They were in their late 30s, early

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40s, and now they've hit 50. And I just started

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paying attention to that. So my shift a direct

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response. It's a direct response to their

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shift. And me creating a platform that speaks

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directly to them in the season of life. And

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what we're doing is we're just looking at

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it through a different lens. Once you hit

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a certain age, obviously things look a little

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different.

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Yeah, absolutely. And so we share that similarity

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and that personal as well. So taking even

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a few steps back for me before I retired

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from corporate, I was thinking about what

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does life look like afterwards? And my focus

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was on, and have been all of that particular

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year, is living a dream life. And that dream

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life for me was travel, right? Number one,

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travel and attending events. and art, right?

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So to travel to any art event, I'm in total

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heaven. But then as time went on, I started

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thinking about, OK, where are the women my

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age? Like when I'm going out to different

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events, I was associated, still am associated

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with different groups. And it was a younger

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group, more millennial. And I said, where

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are my women 50 and up? And then with so

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many Black women being displaced, over 350,000

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Black women losing their jobs, I'm like,

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you know what? We need a safe space. We need

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something for us ourselves. And that's why

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I created the Dream Lifestyle Collective.

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So when I asked you to be my first guest,

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I didn't even realize that, you know, your

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business was focused on women 50 plus. So

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that just goes to show how, you know, the

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universe God conspires to make things happen

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for us. So, again, I'm so thankful that you're

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here. So what did you have to unlearn to

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operate at the level you're operating at,

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right? And how has that changed how you define

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success?

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So this was, to me, this was a really loaded

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but highly valuable question that I had to

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to really think about and go, okay, what

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did I have to learn? And to be honest, Dineen,

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the biggest thing that I had to unlearn was

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who I was. I had unlearned a lot of things

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about myself. You know, I unlearned how I

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saw myself, what I thought about myself,

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how I thought people saw me. I had to unravel

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all of those bits and pieces about me that

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were, one, they were blocking me from really

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moving forward, but two, they were really,

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really were like just skewing how I saw myself

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out amongst others in different places. And

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it's not from a comparison standpoint, but

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it was really from the perspective of am

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I truly showing up authentic to who I am?

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Or am I showing up as a representation of

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all the different expectations and thoughts

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and ideas that have been placed on me by

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others?

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No. And you know what? And I feel that, right?

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Because here's the deal. It's not even just

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about your age. It was also about your transition

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from corporate to being an entrepreneur,

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right? That there. And then add the age in,

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right? Because for me, honestly, I'll say

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this. Today's 50 is not 50 when we were younger.

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I'm going to say that because we're young.

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We're just getting started at 50. So for

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those who haven't made it yet, look, life

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does get much better when you turn 50 and

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look forward to that. So that's what you

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were having to deal with. And I fully understand

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that. So this podcast, this live is about

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empowering women of color, especially black

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women. It's empowering us. Um, and it's to

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teach us something. So before we go to break,

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I want to ask this question. And this question

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is, you know, the answer to this. I want

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us to, like, really teach and motivate those

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who are watching or listening later. So pulling

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from your specific journey again, we've talked

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about how you work with women over 50 who

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are still building. What shifts when a woman

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refuses to shrink her experience? and instead

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structures her visibility to match her authority.

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So the biggest shift that I believe comes

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about in particular as it relates to message

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and what I share, and that shift is that

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you don't have to reinvent yourself. That

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your success doesn't require reinvention.

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But it does require you to reclaim. Reclaim

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the truth of who you are. So you've got decades

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of experience and leadership and wisdom.

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You've already learned, right? And it doesn't

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mean that when you get to this phase, you

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abandon it. So you don't have to reinvent

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yourself. really have to do is reclaim the

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truth, reclaim the part of you that are true

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to who you are, and then layer that with

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your experiences, with your knowledge, with

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your expertise, with your wisdom, right?

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Because wisdom seems to be, you know, thrown

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out the window nowadays. But wisdom, wisdom

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is valuable in this season. Instead of asking

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yourself, okay, well, how do I start over?

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The art of starting over. Well, instead of

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asking that, ask, how can I translate what

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I already know, what I already have learned

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and experienced? How do I translate into

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this season of my life in a way that's going

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to support, serve, and sustain me? Absolutely.

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That's what I believe.

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Yeah, because it's a continuum. And that's

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how I look at it. It's like this is the next

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part of your journey. Like I look at my entire

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life as it's been a journey. And where are

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we today? You know, it's like a big book.

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What chapter are we on? Right. Like we didn't

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start the book over. We didn't start the

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journey over. It's just a continuum. This

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is where we are today. And even so, I've

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been retired since June of 2022. And, you

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know, when I retired, I said I was going

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to do this thing. And then that thing kind

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of became another thing. Right. And then

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today it's kind of like going back to that

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first thing. But it's a continuum and it's

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OK. We can continue to be different. We can

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continue to add layers to ourselves. So we're

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going to take a break and we'll be right

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back.

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I'm Leon Thomas with the Leon Thomas Group

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podcast, virtual events, webinars, streaming

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shows, and so much more. We want to be your

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partner in all things virtual.

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All right, welcome back to Women of Color

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Live. Today we're talking about what it actually

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takes to build at a higher level. And like

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what Cheryl said, reclaim the truth of who

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you are. We're speaking with Cheryl Pullins.

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Cheryl, let's get back into it. So for the

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woman watching who feels the pull towards

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more, what permission would you give her

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so that she knows she's meant for more?

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Oh, permission. I think the permission is

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kind of a riff off of what we just talked

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about. One, you don't have to reinvent yourself.

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Give yourself permission to explore. Give

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yourself permission to recalibrate. Give

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yourself permission to move beyond people's

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expectations and thoughts about who you should

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be in this season of your life. When you

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get 50, you get a little bit more bold. Right?

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You get a little bit more listen. Right?

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Because somewhere along the way, hey, people

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told you, you have to be a certain way. And

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I'm sure you know this. I'm 20 years in the

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corporate space. I always say corporate raised

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me because I started when I was very young.

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So I was taught, you only do this. Only wear

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this. You only say this. You only act like

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this. You only do this. You don't do that.

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And so much of that ingrained in me You know,

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so even going back to things that are unlearned,

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unlearned to be a corporate employee, unlearned

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that so that I could, I could really be more

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who I was. So I think giving yourself, giving

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yourself the permission to explore, to recalibrate

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and reclaim and to, and to lean in to the

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things that you love even more, you know,

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things lean into, You know, you're loud then

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loud and into that because you're going to

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you're going to find.

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No, I love that. So you don't wait for permission.

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You become it. Right. And what you said,

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unlearning, especially, you know, for the

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women who are 50 and up, there are some things

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we have to learn. Like we were there was

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a certain way we had to be in corporate,

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right? And, you know, hair was a big thing,

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right? Like, how do I wear my hair to this

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thing? Like, should I, you know, straighten

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it? You know, are braids okay? Like all the

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things that we have to think about when we

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show up, right? And so unlearning that and

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learning that it is okay to be you and really

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anyone who has a problem with it is their

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problem, not yours, you know, lean into your

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authenticity. Just know what it is that you

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want. And then with anything, whatever it

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is that you want, lean into it and know that

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there could be consequences. And if you're

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OK with that, be you, do you. Absolutely.

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So let's talk about what you do. I want to

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learn more about this luxury brand strategy

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that you have going on.

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You know, I've spent a lot of time, I've

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been doing this for over a decade, and I've

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spent a lot of those 10 years getting people

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to unlearn what they know about branding.

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Because I've done branding like a service

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from the standpoint of, we all focus on the

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visuals. We only focus on the logo and the

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colors and the website and all of those facing

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things. But a lot of people don't understand

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the depth Um, and then the strategy of what

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you create in order to build your, your business

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brand or an original brand. And I like to

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focus on personal brand because, cause with

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personal brand, you get, get more leverage.

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You can leverage your personal brand into

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anything that you are attached to. Be it

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business, be it a, a, a jointure, be it a

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podcast, be it a, you know, you know, being

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an author, any of those things. So. I like

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to focus on the personal brand and still

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it's a very strategic standpoint. We start

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with your identity. We start with you knowing

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who you are. That way you're not just dress

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up something that's going to kind of implode

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on itself in a few years because I've seen

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it happen. But you're going to really look

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and say, who am I? What have I been called

18:08.101 --> 18:09.823
to do? How do I want to show up in the world?

18:09.863 --> 18:12.446
What are the authentic pieces of me that

18:12.466 --> 18:14.768
I want to share with the world? What message

18:14.808 --> 18:17.171
do I want to have? What mission do I want

18:17.191 --> 18:21.876
to live from? What movement do I want to

18:21.916 --> 18:24.478
start? And from there, you start to build

18:24.598 --> 18:27.500
and shape your personal brand in a way that

18:27.560 --> 18:31.382
now you decide, I want to start my own business.

18:31.502 --> 18:33.463
Now you have something you can leverage and

18:33.643 --> 18:36.565
you can use that can start the business because

18:36.645 --> 18:39.207
people, people, anyway, they don't buy, don't

18:39.247 --> 18:41.328
buy, don't really buy products and services.

18:41.648 --> 18:45.270
They buy into the person that is the face

18:45.490 --> 18:47.972
of, if you will. And I always talk about

18:48.872 --> 18:50.733
There are two brands I talk about. One is

18:50.753 --> 18:53.194
a business brand. One is a personal brand.

18:53.354 --> 18:55.275
The business brand I always talk about is

18:55.455 --> 18:59.757
Apple. Why? Because Apple used the face of

18:59.857 --> 19:02.998
Steve Jobs to create the culture it created.

19:04.459 --> 19:07.060
We don't buy their stuff for their products.

19:07.220 --> 19:10.021
Yeah, we, you know, brag a little bit. We

19:10.081 --> 19:14.023
buy because of the culture of Apple. That's

19:14.083 --> 19:18.085
why we buy. The other brand that I like is

19:18.105 --> 19:19.945
a personal brand. They're a couple, actually.

19:20.125 --> 19:22.206
One is Oprah. One is Martha Stewart. Because

19:22.246 --> 19:27.167
these women built media empires based on

19:27.347 --> 19:32.448
their names, based on them showing up. And

19:32.528 --> 19:36.769
my work sits at the intersection of that.

19:37.269 --> 19:40.730
Me helping women that have the knowledge,

19:40.790 --> 19:42.931
the skill, the experience, the desire, the

19:42.991 --> 19:45.851
passion, the dream. to build something that's

19:45.911 --> 19:49.192
going to be sustainable, that's going to

19:49.253 --> 19:53.054
create impact, that's going to generate the

19:53.274 --> 19:56.015
income they want, and that's going to leave

19:56.055 --> 19:56.395
a legacy.

19:57.855 --> 19:59.936
Yes. And I love all of that. And so, you

19:59.976 --> 20:02.837
know, you mentioning the photo, the picture,

20:03.337 --> 20:06.358
how that resonates. And so we are streaming

20:06.378 --> 20:10.369
live on LinkedIn, YouTube, and One thing

20:10.409 --> 20:12.910
about LinkedIn that people say is that when

20:12.930 --> 20:15.311
you're posting, if you're seeing people's

20:15.391 --> 20:18.192
posts and they include a picture of themselves,

20:18.232 --> 20:19.372
and you're probably wondering, why are you

20:19.412 --> 20:22.613
including a picture of yourself? And what

20:22.653 --> 20:24.734
they've said and what I believe is kind of

20:24.774 --> 20:26.875
what you just said. People get to know you.

20:27.335 --> 20:29.296
They're buying from you. They're wanting

20:29.336 --> 20:31.596
to connect with you. So adding your photo

20:32.017 --> 20:35.278
is a way to connect with your audience, with

20:35.298 --> 20:36.918
the people who are reading your posts, again,

20:36.938 --> 20:39.540
whether it's on a LinkedIn and also on other

20:39.920 --> 20:42.543
platforms. Your thoughts on that?

20:43.143 --> 20:45.185
Oh, absolutely.

20:45.205 --> 20:45.185
100%.

20:45.526 --> 20:48.073
We process the image a lot quicker. Yeah,

20:48.153 --> 20:50.614
so if we're seeing ones, you know, if they're

20:50.674 --> 20:54.595
posting something of value and they're adding

20:54.635 --> 20:58.236
their image, their photo to it, I'm processing

20:58.416 --> 21:01.977
that photo a lot sooner than I'm even processing

21:02.177 --> 21:04.978
what they're saying. So the more I'm seeing

21:05.018 --> 21:07.698
that image more, even if I don't the first

20:45.526 --> 21:10.539
10 posts, I might start reading that after

21:10.559 --> 21:12.419
a while because I keep seeing this person

21:12.580 --> 21:15.041
over and over and over again. So it's going

21:15.061 --> 21:17.604
to cause lean in. You're absolutely correct

21:17.625 --> 21:19.187
with that, Denise. I know people who like

21:19.227 --> 21:22.351
to shy away from it. I know people who criticize

21:22.431 --> 21:25.455
it. I heard someone say to someone one time,

21:25.475 --> 21:27.939
your face is on everything. And I told them,

21:28.059 --> 21:29.621
put your face on everything.

21:32.620 --> 21:34.401
Absolutely, right? Everywhere, all over,

21:34.461 --> 21:34.662
all over.

21:34.762 --> 21:35.422
Everywhere.

21:35.442 --> 21:38.965
We'll see you and remember you. Absolutely.

21:38.985 --> 21:41.487
I love that. Absolutely. I like what you

21:41.507 --> 21:43.688
said as far as the identity, right? So for

21:43.829 --> 21:47.051
us to get, who are we? And so I look at that

21:47.131 --> 21:50.073
as defining your why, your what, and then

21:50.133 --> 21:52.015
backing into it, which is pretty much what

21:52.055 --> 21:55.718
you kind of shared. Finding that thing, identifying

21:55.758 --> 21:58.221
your identity and then backing into it. Like

21:58.782 --> 22:01.386
what leads you to that? What relates and

22:01.506 --> 22:03.469
interlinks with that? And then that movement.

22:03.869 --> 22:06.152
I really love how you said movement because

22:06.192 --> 22:08.756
that's what the dream lifestyle is. It's

22:08.796 --> 22:11.520
a movement. We're just getting started. Again,

22:11.560 --> 22:14.080
it's it's a place for black women 50 and

22:14.100 --> 22:16.260
up for us to come together and for us to

22:16.340 --> 22:18.861
share and lift one another up and we have

22:18.961 --> 22:21.542
years and years of experience to share with

22:21.702 --> 22:24.443
one another and then to be able to share

22:24.483 --> 22:27.824
that with other people as well. That's what

22:27.864 --> 22:30.024
it's about and I'm so excited again that

22:30.064 --> 22:33.326
you are part of that and Again, it's new.

22:33.446 --> 22:36.907
It's new. It's a new thing. It is very new.

22:36.947 --> 22:39.108
We welcome you in, so make sure you check

22:39.148 --> 22:41.709
it out. Again, it's the Dream Lifestyle Collective.

22:42.250 --> 22:46.132
So Cheryl, we've been talking about what

22:46.192 --> 22:48.453
you're doing, what you've been up to, and

22:48.713 --> 22:52.735
ways that women can lean into being themselves,

22:52.835 --> 22:56.076
right? We're talking to any woman who's watching

22:56.116 --> 22:58.456
or listening. We're especially talking to

22:58.917 --> 23:01.397
women who are 50 and up. And so, again, if

23:01.437 --> 23:05.339
you are watching, drop WOC so we know you're

23:05.419 --> 23:08.139
out there. If you are part of the Dream Lifestyle

23:08.179 --> 23:10.860
Collective, drop Dreamer. And if you are

23:10.900 --> 23:13.541
a family member, drop them because, again,

23:13.741 --> 23:15.122
we want to know that you're out there, and

23:15.162 --> 23:17.582
we appreciate you, and we thank you. So,

23:17.642 --> 23:19.843
Cheryl, we've been talking. What else we

23:20.463 --> 23:22.364
want the people to know on this very first

23:22.424 --> 23:22.784
live?

23:25.262 --> 23:28.045
Let's see, what else do we want people to

23:28.065 --> 23:31.569
know? I think what would be a good time to

23:31.609 --> 23:37.094
share with people, now is really a good time

23:37.535 --> 23:43.901
to assess where you are and decide if you're

23:44.001 --> 23:47.913
on the path. You know, it's a, it's a, it's

23:47.953 --> 23:50.554
a good time to just take, take a assessment.

23:50.954 --> 23:52.775
You know, we've come into the third month

23:52.935 --> 23:55.316
of a, of a new year and you know, people

23:55.336 --> 23:57.978
get a little antsy and not, not only that,

23:57.998 --> 24:02.280
there's so much going on around us that some

24:02.320 --> 24:04.261
people are getting sucked into that, that

24:04.361 --> 24:07.582
vortex, you know, you know, and do what you

24:07.622 --> 24:10.404
need to do to keep from being sucked into

24:11.244 --> 24:15.568
someone's world. and start to look around,

24:15.708 --> 24:19.551
assess your own world and decide if you're

24:19.632 --> 24:21.673
on the right path, if you're on the right

24:21.814 --> 24:24.576
track. Do you need to be in a community?

24:24.596 --> 24:27.659
And that's a question that is an easy yes

24:27.679 --> 24:31.903
to me. A community like what you have, Denine,

24:32.244 --> 24:35.146
is where we get to come and we get to gather

24:35.206 --> 24:39.269
and we get to be. where we don't have to

24:39.329 --> 24:42.950
perform, where we don't have to be something

24:43.010 --> 24:47.852
other than what we want to be. And I think

24:47.892 --> 24:51.013
now is just a good time to assess where you

24:51.213 --> 24:54.055
are, assess yourself. You know, what circles

24:54.135 --> 24:56.558
are you in? Are these circles really for

24:56.578 --> 24:58.861
your soul or are they sucking the life out

24:58.901 --> 25:01.905
of you? You know, and why does this matter

25:01.965 --> 25:04.908
to your personal brand? Because who you surround

25:04.948 --> 25:07.732
yourself with is important. What you focus

25:07.852 --> 25:11.536
on matters because all of it shows up and

25:11.556 --> 25:14.199
you show up. Those are just a couple things

25:14.439 --> 25:16.361
that I would really want people to really

25:16.461 --> 25:20.205
lean in and to know and to do. Now's a good

25:20.245 --> 25:22.947
time to assess where you are. Now's a good

25:22.987 --> 25:25.169
time to assess your circles and where you're

25:25.189 --> 25:29.293
showing up. And now's a great time to get

25:29.373 --> 25:30.053
to community.

25:31.278 --> 25:34.100
And I agree wholeheartedly, and that's part

25:34.140 --> 25:36.362
of my journey as well, right, is locking

25:36.442 --> 25:38.344
into that sisterhood. And it's not even just

25:38.384 --> 25:40.505
about one, but it's about multiple, right?

25:42.387 --> 25:45.970
Get your board of directors, get your squad,

25:46.070 --> 25:49.324
right? People who can lift you know, invest

25:49.384 --> 25:51.706
in you, pour in you, lift you up and vice

25:51.726 --> 25:54.789
versa. It's not just about receiving. It's

25:54.869 --> 25:57.451
also about the giving. So I love all of that.

25:57.851 --> 26:00.053
And definitely the assessing, like, are you

26:00.133 --> 26:02.415
in rooms that you need to be in? You know,

26:02.736 --> 26:04.877
and it's time to like peel some back. And

26:04.958 --> 26:06.599
I'm doing that and I've done that. Right.

26:06.639 --> 26:08.180
I've thought about it. It's like, you know,

26:08.200 --> 26:10.622
sometimes we stay in rooms for whatever reasons.

26:11.423 --> 26:13.284
And then when you just stop, if you're constantly

26:13.304 --> 26:15.986
pushing or forcing to be in that room, stay

26:16.026 --> 26:17.868
in that room or whatever, that's probably

26:17.888 --> 26:20.309
not the room for you. So give that energy

26:20.349 --> 26:22.351
to something else, because the longer that

26:22.371 --> 26:24.172
you're like trying to force yourself into

26:24.272 --> 26:26.634
it, the longer you continue and raise your

26:26.654 --> 26:29.191
hand and people are not calling on you. or

26:29.211 --> 26:30.893
they call on you and it's still nothing,

26:30.973 --> 26:33.255
like the more you were doing that is keeping

26:33.315 --> 26:36.778
us from something else. So yes, now is that

26:36.818 --> 26:39.820
time to assess. So before we wrap, I do have

26:40.020 --> 26:43.363
one more question. So next week, I, along

26:43.423 --> 26:46.786
with thousands of other black women, especially

26:46.886 --> 26:50.169
are going to Las Vegas for Black Enterprise

26:50.309 --> 26:52.091
Women of Power Summit.

26:52.351 --> 26:57.096
Oh yeah, yeah. What'd you say?

26:57.416 --> 26:59.938
Top of mind as to how we show up at that.

27:00.518 --> 27:05.160
Yes. Yeah. Yeah. First of all, that's a very

27:05.320 --> 27:08.262
powerful event to attend a wonderful gathering

27:08.282 --> 27:11.223
for Black. And I think that's a great time

27:11.263 --> 27:12.904
for you to decide that you're going to show

27:13.024 --> 27:16.425
up exactly as who you are. Yes. In truth

27:16.506 --> 27:18.607
and in authenticity. I think that's a great

27:18.627 --> 27:22.728
time. And I think the timing of it is amazing

27:22.768 --> 27:24.970
because I think people are going to be showing

27:25.030 --> 27:26.890
up a little different. I think they're showing

27:26.990 --> 27:29.831
up really looking for community and sisterhood.

27:29.911 --> 27:31.071
I think that they're going to be showing

27:31.211 --> 27:35.012
up really looking for a place to be exactly

27:35.132 --> 27:38.672
or as a Black woman. Because we know a lot

27:38.692 --> 27:41.153
of the places, you know, we're being, you

27:41.333 --> 27:43.953
know, kind of pushed out and a lot of other

27:43.973 --> 27:45.994
spaces. And I just, I just going to have

27:46.054 --> 27:51.015
a very different vibe this year as it relates

27:51.075 --> 27:55.418
to black women showing up in a space where

27:55.438 --> 27:58.861
they feel so seen. Absolutely. By virtue

27:58.921 --> 28:00.522
of the fact that they're a black woman.

28:01.103 --> 28:04.185
Absolutely. It's perfect timing, right? Right

28:04.245 --> 28:06.827
now, it is absolutely perfect timing. It

28:06.887 --> 28:09.229
is a community. It's that sisterhood. You

28:09.269 --> 28:12.532
know, we can come together and then, you

28:12.572 --> 28:15.074
know, just what can we do together, right?

28:15.174 --> 28:17.316
And how I mentioned about, you know, your

28:17.336 --> 28:19.658
board of directors, your squad, your sisterhood.

28:20.029 --> 28:23.335
that is definitely the space for that. And

28:23.375 --> 28:25.499
this is perfect timing too. So if you're

28:25.559 --> 28:28.704
ready to not just hear it, but live it, that's

28:28.744 --> 28:31.208
what we build inside the Dream Lifestyle

28:31.349 --> 28:35.216
Collective. strategy, sisterhood, and structure

28:35.356 --> 28:38.196
for your next chapter. And so we just mentioned

28:38.236 --> 28:40.537
the Women of Power Summit, which is next

28:40.617 --> 28:44.278
week, March 11th through the 15th in Las

28:44.318 --> 28:48.018
Vegas. I do have a discount code. So for,

28:48.178 --> 28:50.679
you know, make sure you check the notes because

28:50.699 --> 28:52.899
that discount code is there. And also next

28:52.959 --> 28:56.260
week, I will be in Las Vegas and the live,

28:56.300 --> 28:59.521
we're doing a live from Las Vegas. So that

28:59.561 --> 29:01.797
will be exciting and different Next week's

29:01.897 --> 29:04.958
guest is Kaylin Forhey. Kaylin is also a

29:05.218 --> 29:07.399
part of the Dream Lifestyle Collective, and

29:07.419 --> 29:11.440
she's an OG Women of Color and Intimate Conversation

29:12.481 --> 29:15.242
alum. So she was actually, from the very

29:15.302 --> 29:17.522
beginning, she was one of my very first guests

29:18.163 --> 29:21.043
back in 2020. And I mention that because

29:21.083 --> 29:24.265
we are going on six years in April, and that's

29:24.405 --> 29:29.021
exciting as well. Thank you, thank you, thank

29:29.041 --> 29:32.983
you, thank you. So we are at the close, and

29:33.063 --> 29:35.624
so I want to thank everyone for watching

29:36.025 --> 29:40.207
WLC Live, which is the live version of Women

29:40.247 --> 29:42.468
of Color in Intimate Conversation, which

29:42.528 --> 29:46.270
is, as I said at the beginning, is a top

28:01.103 --> 29:49.992
20, 100 best women's empowerment podcast.

29:50.052 --> 29:53.214
And that's huge, right? To be on the list

29:53.534 --> 29:58.658
and then to be top 20, that is huge. We're

29:58.678 --> 30:01.422
here live every Thursday at 1 p.m. Eastern.

30:01.743 --> 30:04.166
You can always catch the replay and or listen

30:04.346 --> 30:07.090
on your favorite podcast platform. And I

30:07.131 --> 30:10.656
want to thank again Cheryl Pullens for being

30:10.696 --> 30:11.958
my very first guest.

30:12.472 --> 30:15.033
You're welcome. You're welcome. My pleasure,

30:15.053 --> 30:16.534
Janine. Thank you. Thank you so much.

30:16.774 --> 30:19.036
You're welcome. And shout out again to the

30:19.056 --> 30:21.357
Leon Thomas Group for production. And again,

30:21.437 --> 30:24.859
Warren on a ones and twos. And if this resonated

30:24.959 --> 30:27.100
with you, share it with a woman who's building,

30:27.120 --> 30:30.642
a woman who deserves to be seen. And again,

30:30.662 --> 30:33.164
see you next time on WOC Live.