Performance Coach
Brandi Hudson is a Performance Coach, speaker, and former executive who helps ambitious professionals
create sustainable results through a repeatable process for success that doesn't require burnout or spinout.
Her work blends strategy, systems, and emotional intelligence to help people trust their power-and know their
success is inevitable.
Before founding her coaching firm, Brandi spent 20 years leading national and international sales teams in
the medical device and pharmaceutical industries. She's held executive roles across both Fortune 500
companies and startups-including Medtronic, Boston Scientific, Inspire and Pfizer, at one point overseeing
more than $250 million in annual revenue across the Americas. Unheard of in her industry, Brandi produced
consistent top percentile results at every level year after year. That experience-and the pressure that came
with it-inspired her to teach others how to align with their greatest potential, without losing themselves in the
process.
Her clients don't need motivation. They need mastery. They come to Brandi when their success feels fragile
or expensive (mentally and physically) to maintain. Through her proprietary BASETM framework, she helps
investors, executives, athletes and founders develop what gets dismissed as "soft skills" but is actually the
infrastructure. It's the engine that makes results stick-and without it, even the strongest strategies fall apart.
Brandi has spoken for Fortune 500 companies, world-class universities, and elite athletic organizations. She's
been featured in national publications and interviewed on dozens of podcasts. In every space, she brings
presence, precision, and power that moves people forward.
Brandi is deeply committed to service-chairing the Leadership Council for the Tipping Point Community and
serving as a trustee for the San Francisco Museum of Modern Art. She previously chaired the board at The
Little School San Francisco, served as a National Board Member of Summer Search, and on the board of the
St. Francis Foundation.
In 2021, Brandi founded The Raise: Generations of Black Excellence, a mission-driven organization that aims
to increase Black philanthropy across the University of Michigan. For her esteemed alma mater, Brandi
serves as National co-chair of the "Look to Michigan" campaign, sits on the advisory board for the Michigan
Sports Tech Fund, the Dean's Advisory Council for the College of Literature, Science and the Arts, and is the
Brandi B. Hudson | Bio
Bay Area campaign co-chair. She previously served on U-M's Diversity, Equity, and Inclusion Council.
She is a recognized leader in every space she enters-whether in business, community, or service.
Her philosophy is simple: when who you are aligns with what you're building, success isn't just possible-it's
inevitable.
This is what it means to build a life that feels as good as it looks.
