Jennefer Witter

Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc., a 23-year-old boutique public relations firm headquartered in New York City. The agency specializes in women-led and minority owned businesses. It was selected by TheStreet.com as one of five Black-owned businesses “making a buzz” nationally. Jennefer was named one of the country’s “10 most successful Black CEOS and entrepreneurs” by Madame Noire Magazine, and her company was recognized a Black-owned businesses to be “loved by its community and beyond” by ThriveGlobal (https://tinyurl.com/y7k4a6hw).

Jennefer is an active public speaker, with presentations to military, trade and academic organizations on implicit bias; inclusive leadership; gender-based workplace conversation; personal branding; inclusive and thought leadership; public speaking; and networking. Venues include: TedX Albany and TedX UMSV; Tishman Speyer; The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; Oscar Health; the Virginia Business Conference; Bel Brands; The Sea Service Leadership Association’s Annual Symposium; United Airlines; Vital Voices Global Ambassadors Program; The Durst Corporation; Columbia Business School; and Columbia, American, Stony Brook and Fordham universities. Jennefer has also presented at York Correctional Facility on personal branding to assist incarcerated women generate business opportunities upon their release.

Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by AMACOM/HarperCollins. Her opinion piece on name bias has received, to-date, over 21,000 views on social media platforms. She has appeared in The Wall Street Journal, MTV News, the Associated Press, Bloomberg Radio, MarketWatch Radio Network, Fox 5 DC, and WJLA. Her op-ed and articles have appeared in Forbes, Business Insider, New Thinking, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.

Jennefer sits on the advisory board for Women inPower, a 92nd Street Y led venture that seeks to support and promote senior level professional women to C-level positions. She co-chaired their first-ever Women inPower Summit. She is also a member of the Business Council of Westchester. Jennefer is a mentor to many women in various professional fields.

Jennefer was formerly a vice president at Ketchum, an award-winning global communications firm. There, she launched a sub-practice that generated one million dollars in revenue in its first year. She represented numerous corporations from Silicon Valley start-ups to Fortune 500 companies such as IBM and FedEx.

Jennefer holds a Bachelor of Arts degree in Communications (Print Journalism) from New York City’s Fordham University. She received a Regents Diploma from Brooklyn Technical High School, one of the country’s premier STEM schools, graduating with an A average. Jennefer holds certificates in DEI and racial equity from, respectively, Cornell University and Northwestern University.